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In the fast-paced world of digital marketing, keeping track of the right metrics is crucial for any business’s success. By monitoring specific key performance indicators (KPIs), companies can gain invaluable insights into their marketing campaigns’ effectiveness. This article will explore the essential marketing metrics every business should monitor, offering practical tips on tracking and benefiting […]
The social media world is buzzing with excitement following the Google I/O announcements. With the enhancement of 5G technology and Social Connectivity, platforms like TikTok, Instagram, Facebook, and YouTube are spearheading this 2023 Digital Footprint. A whopping 4.9 billion people are jumping between six to seven platforms. For savvy marketers, keeping up with the latest […]
Hey there, marketing maestro! Ready to take your next campaign from *meh* to mesmerizing? You’re in luck. Today, we’ll guide you through the maze of Marketing Campaign Planning so that your next strategy is not just effective, but explosive. Let’s supercharge that campaign! Introduction The world of marketing can feel like a wild rollercoaster, with […]
Creative campaigns are complex and require collaboration between marketers and creatives to execute successfully. In today’s fast-paced environment, planning is essential for marketers and creatives to deliver results on time and within budget. According to research, 89% of people agree that collaboration between marketers and creatives is crucial for successful campaigns. They argue that the […]
Client acquisition is one thing. Retaining those clients and growing your relationship and revenue is a totally different thing. The companies that do it really well are those proficient in client relationship management (CRM). The best ones also use a client relationship management tool for help. When you invest in client relationship management, you’re not […]
In today’s fast-paced business world, technology has made it easier than ever for us to stay connected with each other, in real-time. Despite an abundance of communication tools at our disposal, it seems as though teams are becoming more and more fragmented. It doesn’t help that technology solutions, hoping to bridge this divide, are not […]
Running and operating a creative agency can be rewarding in so many ways. But like every other business, it comes with its own unique set of problems and creative agency challenges. Most creative agencies need to find a way to grow and scale their business while still keeping processes in place that allow team members […]
Managing communication in creative agencies is a challenge. When you have to do it on two fronts, internally and externally, it’s a bigger challenge. This can pose confusion that could result in wasted scope, missed or delayed deadlines, and lost budget. Without coherent communications with your internal and external stakeholders, you could end up sending […]
Implementing process flows in creative agencies? That may sound like an oxymoron. Isn’t creativity all about free thinking and contrarian ideas? Won’t SOPs or process flows stifle the process? But agencies that have incorporated process flows have discovered increased productivity, collaboration, and a demonstrable improvement in the quality of their products. Like any project management […]
Keeping track of projects in a creative or digital agency can be a challenge. That’s because, unlike other domains, managing creative process for creative agencies needs imagination and at times, even contrarian thinking. But that doesn’t mean that it should necessarily lead to chaos or confusion. 97% of organizations believe that project management is critical […]
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