What’s the one thing common to all great brands? That’s right, great marketing. You may have a great product with irresistible features but to get customers to consider buying your brand, you would also need an effective marketing campaign. Without it, everything else is academic.
Unlike several other facets of business, marketing might seem easy when seen from the outside. Some may even attribute its success to timing or luck. But the truth is that for any marketing outreach to be successful, you need to follow a series of marketing campaign planning steps.
No matter what category you are in, whether you’re launching a product or a new business, these steps will show you how to plan a marketing campaign that resonates with consumers.
7 steps to writing an effective marketing campaign plan
- Know your goals
- Identify your target audience
- Generate ideas
- Select your channels
- Develop a timeline
For marketing task management, it’s crucial to set a timeline for your campaign. You should have a clear idea about when you plan to launch it and how frequently you’ll promote it. Once you have your launch date, you can work backward and create a calendar for your team.
- Create a call to action
- Track the right metrics